AI Insights · Timothy · June 2022
Top 5 Ultracasual Games in the UK: Q2 2022 Performance
Explore the performance of the top 5 ultracasual games in the UK for Q2 2022, with insights on weekly downloads, revenue, and active users.
In the second quarter of 2022, the ultracasual gaming sector in the United Kingdom saw varying performance trends among the top 5 games. This comprehensive overview, based on Sensor Tower data, highlights key metrics such as weekly downloads, revenue, and active users.
Fill The Fridge! from Rollic Games showed a notable presence in the UK market. Weekly downloads started high at approximately 144K in late March but saw a decline, dropping to around 61K by early May. However, a resurgence occurred towards the end of the quarter, with downloads reaching nearly 96K. Revenue followed a similar trend, peaking at $3.4K in late March and experiencing a gradual decrease to around $1.2K by mid-May, before rising again to approximately $2.1K by the end of June. Active users fluctuated but showed an overall increase from 403K to nearly 497K.
DIY Joystick by Crazy Labs experienced a significant drop in weekly downloads, starting at about 113K in late March and falling to roughly 15K by the end of June. Active users saw a peak in early April with around 193K users but gradually decreased to approximately 102K by the end of the quarter.
Bacon – The Game from Philipp Stollenmayer showed a consistent decline in weekly downloads, starting at 35K in late March and dropping to around 3.9K by the end of June. Active users mirrored this trend, decreasing from about 77K to 36K over the same period.
Art Drawing 3D by Supercent, Inc. saw its weekly downloads plummet from approximately 31K in early April to around 1.9K by the end of June. Active users also declined, starting at about 56K and dropping to roughly 26K during the quarter.
Finally, Draw it from Kwalee Ltd maintained a relatively stable performance in terms of downloads, ranging from 9.2K to 18K throughout the quarter. Revenue remained modest, peaking at $486 in early April and fluctuating around $200-$400 for the rest of the quarter. Active users showed a peak in early April at around 42K, with a gradual decrease to about 22K by the end of June.
For more detailed insights and further data, visit Sensor Tower.
